Runway to Success is a brand new TV series by Lufthansa and ET NOW. A reality show that recognizes SMEs with the most powerful business case. Built on three successful seasons of Pioneering Spirit - A Product of Lufthansa, the new series is an improved avatar which is sharply focussed on you the entrepreneur. Spread over 11 episodes in which a shortlist of 27 entrepreneurs will compete for a Grand Prize empowering them to take off – quite literally – on the ‘Runway to Success.’
Sign On: It all begins with innovative entrepreneurs sharing the story of their big business idea. Of these, our business experts handpick a shortlist of the 27 most compelling business cases, which will then be featured on the programme.
Pitch in: On air, the first 9 episodes of Runway to Success will showcase the untold mantras of industry icons who have charted a new flight path to success. In each episode, 3 entrepreneurs will make their best business pitch to the icon, who will then pick a winner with the help of our business expert. Each episodic winner will win a Business Class Ticket to Europe and a TiE mentorship.
Take off: The 9 episodic winners compete in the Semi-finals for a spot among the top 3 who will battle it out in the Grand Finale to win:
Runway to Success will simultaneously engage the viewers and Lufthansa India’s Facebook fans, giving them an opportunity to send in their own questions for the industry icons. The best question will not only win an exciting prize but will be answered by the icon on the show!